Websites Built With WordPress Are Better For Search Engine Optimisation
Also WordPress is Free!
WordPress is free open source software, which was originally developed for blogs and bloggers, but has now entered the mainstream as a great web site builder tool and excellent content management system. YO SEO recommends WordPress!
Installing a free copy of the WordPress code will instantly build the structure of your website or blog. Adding a WordPress theme, either free or premium, will give your site a unique style, look and feel. Add some code snippets, called plugins, with a single click of a mouse to provide extra functionality and your site is built.
Then all you have to do is add the content, either as static pages or blog posts, to turn your site into a living reality that the search engines just love.
WordPress SEO Benefits
WordPress blogs and web sites have many SEO or search engine optimization benefits that allow WordPress sites to naturally to rank higher in search engine listings than more traditional statics web sites.
You can still get static sites to perform well in the search engines but the way WordPress builds sites and the fact the software was originally designed for blogs makes the implementation of better SEO so much easier.
All search engines and Google in particular just love blogs at the moment and this is mainly due to the fact that they see them as a regular supply of new content in the form of blog posts which you will not normally find with a static website.
So if I want a high traffic website, and who doesn’t, of if I want to try and increase the traffic to my site, I will always either build the new site with WordPress or add a WordPress blog to an existing static site, just because of the benefits WordPress and blogging provide for SEO.
There are several major reasons why blogs and WordPress in particular have an SEO advantage and why you should seriously consider WordPress when building a new site or trying to get more traffic to an existing site .
Why WordPress is Much Better for SEO
Special SEO Plugins
With WordPress you will find that there is wide support for software enhancements and themes in the WordPress community. Because of this there are literally thousands of add-on plugins available and some of these allow you to automate many of the on-page SEO factors that you need to consider for any website.
Just install a plugin and it will automatically handle your Title tags, Meta Description, Meta Keywords, H1 tags, Page URLs, Google Sitemaps just to name a few. This is great On-site SEO and makes your life really easy.
Easy To Add Content
WordPress websites are just so easy to update due to the in-built content management system. Google and the other search engines just love fresh content. Any content that is found to be highly relevant and recent is going to rank well in the search engine results pages or SERPS. If you update your content regularly you will easily out rank static sites that don’t because Google’s bots will visit your site more often to see what you are doing.
RSS Feeds and Pinging
All WordPress sites are automatically built with an RSS feed as standard. An RSS feed is a list of your blog post content which can be read by computer desktop feed readers or other websites including the search engines.
Every time your RSS feed is updated by writing a new post WordPress will also automatically ping other specialist websites set up to receive this information, including the search engines, so that a search engine like Google can quickly go to your site to find new content and index it in it’s listings, often within just a few minutes.
This is a massive advantage for a website and is a huge and very significant SEO benefit as is probably why Google likes WordPress so much. As far as search engine optimization is concerned you are not going to find anything else as powerful as this for getting your site and it’s pages indexed.
Back Links Are Easier
WordPress provides additional facilities that are unique and not available to static sites. Just the fact that your content is update more regularly means that it will provide a stream of new information for readers that they will want to subscribe to either by email or in a feed reader, but visitors may also want to link to your home page, sub page or blog posts for future reference and this will happen automatically and naturally over time..
One Way Quality Back Links to your site from other relevant web sites with the right anchor text are what give your site authority and the ability to rank highly in Google. All off-page SEO should be geared to getting these types of links. Links are what drives the Internet and without links your site will never be seen by anyone.
Real search engine optimization is all about getting good links and don’t let anyone tell you otherwise!
Even in the free Google SEO Starter Guide you will find a different slant on this, but then Google has a different agenda than the rest of us and SEO consultants in particular.
WordPress provides an easy linking mechanism through TrackBack or PingBacks, which will automatically provide a link back to your site from another WordPress site, if you reference the URL of a post on the other site in a post of your own. This does rely on the other site owner approving the link but in most cases it is always approved.
Comments Provide Content for Free
Comments can be added to posts by visitors to your WordPress site and this is a great benefit as they provide your site with new and free content which can be very keyword rich and will increase your site’s content automatically to keep your site fresh for the search engines. This is an important SEO factor so make sure to encourage comments on your posts as it can help with your site’s ranking.
WordPress Is Essential For Easy and Effective SEO
So if you want the best web site builder software for SEO and the best software for easy Search Engine Optimisation and content management then you need to use WordPress.
Go Get WordPress Now!