YO SEO

What is SEO or Search Engine Optimisation?

Why Bother Optimising Your Website for the Search Engines?

Search Engine Optimisation is often just called SEO as it easier to say. But SEO itself is a much more complex beast than it’s name suggests.

Website SEO Optimisation Is Key To Online Business Success!

If you want your website or blog to rank highly in the search engines then you will have to apply certain criteria to your site or blog and to the links that point to it in order to optimize it so that when search engines find it they think it is the best thing since sliced bread.

If you can do that then you will be rewarded with your site being given a listing which has a high position on the Search Engine Results Pages (SERPS).

The ultimate is Position # 1 on the First Page of Google’s SERPS and that is the holy grail that every aspiring webmaster seeks to achieve for his or her website. Get to that position and you can dominate your market and your competitors.

So what happens if you do not optimize for the search enegines?

Well, the search engines will not know that your site exists and therefore the search engines will not be able to send you any traffic. You will not get any visitors!

Which Search Engines should you Optimise for?

There are only three major search engines that you need to be concerned with and these are listed here in order of importance:

1.      Google

2.      Yahoo

3.      Bing (MSN)

Google is by far the most important and your goal in SEO should be to Get to Position 1 in Google.

Why is Google so Important ?

When it comes to search engine optimization then Google is the one that your should aim to optimize your site for. Why is this? Well Google has many more users than the other 2 major search engines by a big factor and therefore the returns on your effort are going to be greater if you target Google.

It may be easier to rank at Position 1 for both Yahoo and MSN, but Google will bring more visitors (traffic) to your site then these two added together. Also even if you are not actually Position 1 in Google, but close to in position 2 to 5 you may get more traffic than Yahoo and MSN.

The return on your investment is much better if you go for Google search engine optimization. Also note that in pretty much all cases where you see SEO mentioned on the Internet it will always be referring to Google SEO, unless it specifically mentions search engine optimization for MSN or Yahoo.

Google SEO is King!

So whenever we are discussing SEO on this website we will be inherently talking about search engine optimization for Google. Note also that doing SEO for Google will also help optimize your site for the other search engines anyway.

Just one word of caution though before we go on. You should be acutely aware that if you over optimize for Google you might find that Google will penalise your website and drop your listing position down the rankings.

However this over-optimisation will probably have a beneficial effect with the MSN/Yahoo search engines as they are not so far advanced as Google when it comes to detecting over optimized sites and will probably like what you do.

So now you know! Each search engine is different, but Google is the one you need to pay attention to when it comes to SEO.

Make Google Love Your Site

If you get Google to love your site then the benefits can be enormous. It has been estimated that getting that coveted number 1 position will give 10 times more visitor traffic than position 2. And position 2 will have 10 times more traffic than position 3 and so on down through the other positions.

It should be obvious from this that the amount of visitor traffic you will get to your site if you are not listed on the first page of Google is going to be negligible or zero as most surfers who use search engines don’t even look at pages after page 1.

There are normally 10 listings per page in Google, so if you are not in position 10 or above then forget it if you are expecting any visitors form the search engines!

Visitor Traffic is Key to Healthy Online Profits

So to really get any traffic of use you really need to be in the first 3 positions in Google and in some cases position 4 or 5 if traffic levels for your niche are generally quite high.

So when you optimise your site this is what you must aim for. Please note that for popular niches this can take a lot of effort and time to reach. Nothing happens quickly with Google that can be sustained over time, so one of the qualities you will need when being involved with SEO is patience.

Our experts can help with your website’s SEO Optimisation to make sure you do it right!

So, if you do your Search Engine Optimisation correctly Google will love you for it, for a little while at least!